Here are four tips to consider when hiring out for your advertising needs.
#1 – Just because they’re family, doesn’t mean they’re an expert.
I can’t tell you how many times I’ve seen this go south. It’s not always bad to work with family, but from what I’ve seen, it’s not easy. Your cousin Jack might be a great artist, but that doesn’t mean that he is the right choice for designing your mailer, business cards, and letterhead. There are a lot of things that go into a good advertisement, make sure you’re getting all of them. Check out my post on where to find qualified freelancers.
#2 – Set expectations and stick to them.
This will save you a lot of confusion and heartburn. If you and your contractor are on the same page from the get go, things will run smoothly. Constantly changing the terms of your agreement isn’t a good way to do business. Setting clear expectations and sticking to them is the way to go.
#3 – Do some homework before hand.
Before you sign a contract ask to see previous work. Schedule a meeting and go over expectations and make sure that you’ll be able to work together. The great thing about a lot of freelance sites is the reviews! See what other people’s experience has been like and don’t be afraid to reach out to them when possible.
#4 – Make sure there’s a clear contract.
I can not stress this enough. This ties into number two, and it’s extremely important. A solid and clear contract protects both you and the person you’re hiring. It assures a mutual respect of each other’s time and money and holds both parties accountable.