As part of my senior project I created an infographic outlining the key statistics from an e-book I’m writing. The book is titled, Social Media: The Interview No One Tells You About. I’m publishing on Amazon and the book should be available around the middle of December 2015.
For this post I want to focus on the design aspect of this infographic.
I spent probably 8-10 hours on this from start to finish. I started a Pinterest board dedicated to infographics to start getting the ideas flowing. I already knew what content I wanted to include, so that part was easy.
After looking at several different examples I sketched some wireframes of a few different layout styles and settled this one, with a large title section in the middle. Next I picked the color pallet and created a universal set of swatches.
I created everything on the poster in Adobe Illustrator. My favorite parts are the guy in the upper right hand corner and the ‘recent grad’ who’s right in the middle of the cutoff. I chose 14 vector guys in two rows of 7 with a diagonal divide specifically so I could cut him in half.
I had a lot of fun creating this. I got tons of compliments and a few people even asked to buy copies which was super cool.
It’s really not question. Video is just more engaging than any other medium of entertainment. The two most powerful attention grabbers are light and motion, which is all video is – light in motion.
In an article by Richard Tiland written for Forbes, Tiland said, “Video is beyond entertainment. It has become a critical component in business, politics, communication, social media and even in music. Since video appeals to both sight and sound in a quick burst of stimulation, it captures the attention of the viewer immediately and makes a lasting impression. The messaging is concise and easy to understand, reaching people of all demographics.”
Video is the best method for storytelling available to us currently. Story is at the core of advertising. You want to tell a story and connect with your target demographic in an emotional way.
Here are some interesting statistics on the power of video:
How have you used video to tell your story?
With an estimated $180 billion spent on advertising in the US last year one may ask, “was it all worth it”? The answer to that question probably depends on who you ask. Large corporations will likely answer with a resounding yes. Among smaller businesses I’d imagine there would be a wider range of answers. Some yes’s, a lot of don’t know’s, and a few solid no’s.
Before you start contributing to this multi-billion dollar industry by sacrificing part of your budget to the advertising gods, it’s important to understand what advertising can and can not do for you. Understanding the capabilities of advertising is essential to measuring it’s success, which is how you’ll be able to answer the question “was it worth it?”.
- Maintain/create an identity in your marketplace.
- Attract new customers and retain old ones.
- Educate customers about your product or services’ benefits.
- Contribute, over time, to increased sales. – this comes with a “can not” caveat.
The CAN NOT’S
- Create a massive customer base over-night.
- Create a consumer base that doesn’t exist.
- Instantly drive up sales.
- Move useless, or poor quality products.
- Make up for internal problems, such as poor management or poor customer service.
- Give you an exact, or consistent ROI.
These are the top capabilities of advertising, of which there are many.
Two of the most common ways I see business owners get tripped are by having unrealistic expectations about advertising ability to instantly drive sales and create a customer base. Advertising typically works slowly over time.
I’ve see companies drop an advertising campaign faster than a baby with a hot potato after only a short run because they didn’t see the results, albeit un-realistic results, they had in mind. Every time I just want to scream, “NO!!! This wasn’t part of the plan! You’re just wasting resources! Stick with it like we said!” So don’t be that guy.
Advertising can help give you the results you want, it just might take longer than you’d like. That’s why it’s important to go into a campaign having done your research, created a plan, and then stick by your plan to the end, and then evaluate.